SEO, GEO and AEO questions answered

Saurav Sahoo is an SEO and organic growth strategist based in India. He works across technical SEO, content strategy, SEO analytics and AI search (GEO and AEO), and is an SEO Manager at a UK-based multi-brand digital agency (12+ divisions).

Saurav is an SEO Manager who designs and executes repeatable organic growth systems. He leads cross-functional teams of up to 10 across SEO, content, design and development, managing organic visibility across a 50-60+ domain portfolio.

He has directed organic search and content initiatives across four core verticals: real estate and property investment, accounting and tax, B2B lead generation, and travel and experiences. His work covers keyword prioritisation, legacy content refreshes, and site architecture.

Saurav works with businesses, agencies and teams in India and around the world. Send your website and goals through the contact page and he will say whether he can help.

Saurav offers technical SEO audits, keyword strategy and prioritisation, SEO content strategy, SEO reporting and analytics, ecommerce and local SEO, and AI search (GEO and AEO) optimisation. Each service has its own page under Services.

An SEO consultant finds what is limiting a website's visibility in search, decides which fixes matter most, and guides the team that carries them out. That usually covers technical health, keyword targeting, content, and reporting on results.

He conducts full-scale crawl and indexing audits using Screaming Frog to diagnose crawl bottlenecks, duplicate paths, and indexing barriers. He collaborates directly with engineering teams, applying working HTML and CSS knowledge across headless CMS and modern web frameworks.

A technical SEO audit is a structured review of how well search engines can crawl, understand and index a website. It checks things like site architecture, indexing controls, redirects, status codes and internal linking, and ends with a prioritised list of fixes.

It depends on the site's starting point, the competition and how quickly fixes are shipped. Technical fixes can be picked up within weeks, while ranking gains on competitive terms usually take months. Nobody can promise a specific ranking or date.

A crawler lists warnings. The work here is deciding which ones matter, explaining why with evidence and writing the fix.

After the fixes go live, the site is crawled again to confirm each change worked and nothing new broke.

No. Search results depend on factors no consultant controls, so any guarantee would be dishonest. What Saurav does is find the issues and opportunities with the most potential, act on them, and report what changed.

He analyses data from Google Search Console, GA4, and Looker Studio to monitor crawl health, queries, and user behaviour. Findings are synthesised into weekly and monthly leadership reports and prioritised execution roadmaps.

You send your website address and goals. Saurav reviews the site, agrees priorities with you, proposes a plan, and then reports on progress. Scope and pricing depend on your site and goals.

He approaches Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) with practical discipline. Rather than speculating on algorithms, he structures sites around clear entity relationships, well-organised semantic pages, direct answers, and crawlable foundations that serve both classic search engines and generative answer engines.

GEO is the practice of making content easier for generative AI tools such as ChatGPT, Gemini and Perplexity to find, understand and mention or cite in their answers. It builds on SEO fundamentals, clear information and consistent details about a brand or person.

AEO is the practice of structuring content so it directly answers questions and can be picked up by answer-focused results, such as featured snippets, voice answers and AI-generated answers.

SEO helps pages rank in search results. AEO shapes content so it can be used as a direct answer. GEO aims at being mentioned or cited inside AI-generated answers. They overlap heavily, and all three depend on crawlable, accurate, well-structured content.

Nobody can guarantee it. What helps is crawlable pages, clear and accurate answers, consistent business or personal details across the web, and credible mentions elsewhere. Saurav is measuring this in public in the AI Search Lab.

Saurav uses a fixed set of prompts, runs each one several times a week on each AI engine, and records whether the brand was mentioned, cited and described correctly. Results are reported as rates, not single answers, because AI answers vary. See the AI Search Lab for the method.