PRACTICE 01
Leadership and operations
- •Multi-site SEO coordination
- •Cross-functional team coordination
- •Project delivery
- •Client and stakeholder communication
PRACTICE / 05
A working map of SEO practice.
A grouped view of skills and tools drawn from professional experience, without progress bars, percentages or invented proficiency levels.
AREAS OF PRACTICE · 01 TO 04
Core Competencies & Technical Capabilities
Demonstrated competencies across technical architecture, search intelligence, content operations, and analytics infrastructure.
PRACTICE 02EVOLVING FOCUS
AI and modern search
- •AEO
- •SXO
- •Generative search strategy
- •AI Overviews readiness
PRACTICE 03
Technical SEO and data
- •Technical SEO audits
- •Ecommerce SEO
- •Site architecture
- •Headless CMS
- •HTML/CSS
- •GA4
- •Google Search Console
- •Looker Studio
- •Local SEO
PRACTICE 04
Strategy and analysis
- •Organic growth
- •Content strategy at scale
- •Keyword research and prioritisation
- •Competitor analysis
- •SEO analytics
PRACTICE 05
Tools and platforms
- •Ahrefs
- •SEMrush
- •Moz
- •Screaming Frog
- •SpyFu
- •Serpstat
- •Microsoft Clarity
- •WordPress
- •Rank Math
VERIFIED TOOLING STACK
Industry-standard platforms and diagnostic tools.
Active working proficiencies used daily for crawl diagnosis, keyword modeling, SERP inspection, and multi-domain client reporting.
CRAWL DIAGNOSTICS
Screaming Frog
INDEXATION & SERPS
Google Search Console
BEHAVIOURAL ANALYTICS
GA4
EXECUTIVE DASHBOARDS
Looker Studio
SESSION HEATMAPS
Microsoft Clarity
SCHEMA & ON-PAGE
Rank Math
BACKLINK & KEYWORD
Ahrefs
MARKET INTELLIGENCE
SEMrush
DOMAIN AUTHORITY
Moz
HISTORICAL SERP DATA
SpyFu
SEARCH ANALYTICS
Serpstat
CMS ARCHITECTURE