PROFILE / 01
An operator's view of organic growth.
I work across technical SEO, content strategy and analytics, coordinating people and delivery across a multi-brand agency portfolio.
“I start with technical foundations, then connect content and measurement. Clear reporting matters: technical findings and campaign progress should make sense to leadership and external stakeholders without jargon or unverified claims.”
Saurav Sahoo · SEO & Organic Growth Strategist
01 / WHAT I DO
Managing multi-brand organic delivery.
I manage SEO across a portfolio of 50-60+ domains at Pearl Lemon Group, coordinating a cross-functional team of up to 10 across SEO, content, design and development. The work covers full-scale technical audits, keyword prioritisation, content delivery across four industry verticals, and weekly/monthly performance reporting to leadership.
02 / HOW I THINK
Operating philosophy.
Organic search succeeds when technical crawl architecture, purposeful content creation, and rigorous measurement align. I focus on actionable roadmaps that advance keywords towards top positions and resolve crawl waste, keeping stakeholders informed through truthful, data-backed insights.
03 / WHERE I AM HEADING
Generative search and automation.
GEO, AI search and SEO automation are evolving areas of focus. I am building active practice around AI Overviews, generative search behaviour, answer engine optimisation (AEO) and search experience optimisation (SXO), approaching them with curiosity and analytical rigor rather than claiming settled expertise.
04 / EDUCATION & CREDENTIALS
UNIVERSITY EDUCATION
BSc
Vedvyas Mahavidyalaya, Rourkela
- Advanced Certification in Digital Marketing and AnalyticsIntellipaat in association with IIT MadrasMar 2024
- PPC AdsUdemyDec 2023
- Local SEOUdemyDec 2023
- Complete SEMrush Course 2023UdemyJan 2023
- Google Data Studio 2023UdemyJan 2023
- Google Search Console for SEOUdemyNov 2022
- Ultimate Google Analytics CourseUdemyNov 2022