Saurav Sahoo

CAREER & INITIATIVES / 02

SEO work, across people and platforms.

Professional experience spanning multi-brand SEO management, technical crawl audits, content operations and digital marketing.

AGENCY OPERATIONAL CONTEXT

Pearl Lemon Group is a UK-based multi-brand digital agency with 12+ divisions.

4+ Years Verified SEO & Marketing ExperienceCross-Functional Leadership (Up to 10)50-60+ Domain Portfolio ScopeZero Fabricated Metrics

VERIFIED ROLES · 01 TO 02

Employment History & Responsibilities

Demonstrated operational ownership spanning technical diagnosis, keyword strategy, content production, and cross-functional leadership across agency and brand environments.

01 / DEC 2023 TO PRESENT·United Kingdom

SEO Manager

Pearl Lemon Group

Pearl Lemon Group is a UK-based multi-brand digital agency with 12+ divisions, operating across a 50-60+ domain portfolio.

TEAM
  • •Leads and coordinates a cross-functional team of up to 10 across SEO, content, design and development: task allocation, timelines, delivery quality.
DELIVERY
  • •Owns end-to-end workflow for SEO and content initiatives: scoping, prioritisation, deliverable tracking, sign-off.
  • •Manages client-facing SEO requirements and expectations, translating technical findings and campaign progress into clear updates for leadership and external stakeholders.
TECHNICAL
  • •Leads full-scale technical SEO audits using Screaming Frog to find and resolve crawlability and indexing issues.
  • •Crawl efficiency improved by 35%.
  • •Partners with developers on SEO-friendly site architecture, with working HTML/CSS knowledge across Headless CMS and modern web environments.
STRATEGY
  • •Directs keyword prioritisation, moving high-potential keywords from page two towards page one and top-five positions (no specific rankings claimed).
  • •Evolving SEO strategy beyond traditional rankings to account for AI Overviews, generative search and answer engines (AEO, SXO).
  • •Supports organic growth on newly launched domains and off-platform content distribution (LinkedIn, Medium).
CONTENT
  • •Oversees content strategy and production across real estate and property investment, accounting and tax, B2B lead generation, and travel and experiences: new-keyword targeting, legacy content refreshes, on-page optimisation.
REPORTING
  • •Analyses GA4 and Google Search Console data to produce weekly and monthly SEO reports for company leadership, turning findings into prioritised roadmaps.
02 / FEB 2020 TO OCT 2022·India

Assistant Marketing Manager

Yellomonkey Labs Pvt Ltd (now Yellmon Labs Pvt Ltd after a 2022 rebrand under new ownership)

TECHNICAL
  • •On-page SEO frameworks and technical fixes.
REPORTING
  • •Monthly performance analysis and SEO ROI reporting to senior management, with cross-platform analytics tracking.
STRATEGY
  • •Competitor analysis and social media coordination for referral traffic.

SELECTED PROFESSIONAL PROJECTS

Practical SEO work, from analysis to implementation.

Explore selected projects involving technical SEO, search performance analysis, content optimisation, and organic search strategy across different business categories.

PROJECT 01·DIAGNOSTICS & INFRASTRUCTURE

Technical SEO & Crawlability

Full-scale technical website audits, crawlability diagnostics, and architecture optimisation across client web properties.

Challenge & Objective

Identify and eliminate crawlability barriers, indexation bottlenecks, redirect loops, and site architecture defects that obstruct search engine discovery.

My Contribution & Execution

Led end-to-end technical audits with Screaming Frog SEO Spider, audited robots.txt directives and XML sitemaps, investigated server response headers, formulated developer implementation tickets, and validated post-deployment fixes.

Tools & Methods Used

Screaming Frog SEO SpiderGoogle Search Console (URL Inspection & Coverage)robots.txt & XML SitemapsHTTP Response Header Inspection

Documented Findings & Outcomes

Clean crawl paths established and critical indexing errors resolved across key client websites, demonstrating a verified 35% improvement in crawl efficiency on audited architectures.

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PROJECT 02·SEARCH ANALYTICS & TRIAGE

Organic Search Opportunity Analysis

Data-driven opportunity prioritisation identifying striking-distance queries and high-impression pages with untapped click potential.

Challenge & Objective

Translate raw Google Search Console performance datasets across a multi-brand agency portfolio into prioritised, evidence-led optimisation backlogs.

My Contribution & Execution

Designed the opportunity triage model focusing on striking-distance queries (positions 6-20) with high impressions but sub-optimal CTR; segmented commercial intent keywords to direct cross-functional sprint efforts where organic gains are most attainable.

Tools & Methods Used

Google Search ConsoleGrowth PortfolioSpreadsheet Data ModelingSERP Intent Classification

Documented Findings & Outcomes

Standardised multi-site opportunity roadmap deployed across agency client accounts, enabling content writers and technical teams to concentrate on validated search demand rather than speculative updates.

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PROJECT 03·CONTENT ARCHITECTURE & SECTORS

Multi-Industry SEO & Content Strategy

Targeted keyword mapping, topical clusters, and on-page intent alignment across eight diverse commercial and service business categories.

Challenge & Objective

Structure and scale organic search relevance for service pages across property, accounting, B2B lead generation, catering, travel, and cleaning sectors.

My Contribution & Execution

Conducted semantic keyword mapping, restructured heading hierarchies (H1-H3) to match user search intent, drafted commercial metadata, eliminated internal keyword cannibalisation, and established contextual internal linking hierarchies.

Tools & Methods Used

Google Search ConsoleAhrefs & SEMrushWordPress & Rank MathSERP Intent & Layout Analysis

Documented Findings & Outcomes

Enhanced topical relevance and user navigation clarity across updated commercial landing pages; authored reusable on-page SOPs for copywriters and content editors.

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PROJECT 04·EMERGING SEARCH & OPERATIONS

AI Search Visibility & SEO Workflow Development

Practical investigation into generative search citation patterns paired with operational reporting workflow optimisation.

Challenge & Objective

Examine how generative search engines (AI Overviews, Perplexity) extract and cite information while evaluating methods to streamline recurring agency SEO reporting.

My Contribution & Execution

Tracked query outputs across generative platforms to evaluate citation patterns, tested structured data markup (JSON-LD Article, FAQ, Organisation), constructed consolidated Looker Studio reporting dashboards, and tested scheduled crawl configurations.

Tools & Methods Used

Google AI OverviewsPerplexity & ChatGPT SearchSchema.org Structured DataLooker Studio & Screaming Frog Automation

Documented Findings & Outcomes

Formulated initial 'GEO & Entity Readiness Guidelines' for internal content teams and unified reporting dashboards across managed accounts; exploratory automation scripts maintained in staging.

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PORTFOLIO EXPLORATION

Explore verified case studies and detailed project breakdowns.

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