SEO reporting and analytics

SEO reporting turns your search data into a regular summary of what changed, what it may mean and what to do next. It draws on tools such as Google Analytics 4 and Google Search Console, and puts the findings in plain words so people who do not work with the data every day can act on it.

Each report has the same parts: a short summary of what moved, the pages and searches behind it, the context that affects the data, such as work released or seasonal patterns, and a prioritised list of actions. The same layout every period makes changes easy to spot.

It depends on your team. Short weekly notes catch changes early. Monthly reports show trends that a single week cannot. Many teams use both. I set the rhythm with you, based on who reads the report and what decisions it supports.

Google Analytics 4, Google Search Console and Looker Studio are the core. Crawl data from Screaming Frog and SEO tools such as Ahrefs and Semrush are added where they help to explain a change. The tools are a means to the report. The value is in the reading and the actions.

Search Console shows how your site appears and performs in Google Search before anyone clicks, including searches, impressions, clicks and average position. GA4 shows what visitors do once they are on your site. Each one answers a different question, so a good report uses both.

I review how GA4 and Search Console are set up and build the Looker Studio report. Where tracking needs changes in your site code or tag manager, I write clear instructions and your developer or site team makes them. I then check the data afterwards.

Search data shows movement, not cause. I compare a change with the date of the work, seasonal patterns, updates and the limits of the data, and I say plainly when a cause is likely and when it is only possible. I do not claim proof where the data cannot give it.

Reports can link organic visits to the goals or conversions you have set up in GA4. They cannot prove what would have happened without the work. I show what is measured, what is not, and how far the figures can be trusted.

Both. Every report ends with a prioritised list of actions, each tied to the data behind it. The next report then shows what was done and what changed, so the work moves forward instead of repeating.

Yes. I start by reviewing what you have: what is measured, who reads it and what decisions it supports. I keep what works, fix what does not and tell you what is missing, rather than replacing everything for the sake of it.

Read access to GA4 and Search Console, your goals, and who the report is for. If you already have reports, those help too. The work can begin with access to Search Console alone, though the picture is fuller with both.