Technical SEO consulting

Technical SEO consulting that keeps your site discoverable and performing. I focus on crawling, indexation, site architecture, rendering and structured data, so search engines can find, understand and confidently surface your pages.

What gets checkedCrawlingIndexationSite architectureRenderingStructured data
How a technical audit checks how your site is crawled, indexed, rendered and described with structured data.

Crawled. Indexed. Rendered. Described.

CrawlIndexRenderSchema

Does this sound like your site?

If any of these feel familiar, a technical SEO audit is the place to start.

Missing from Google

Pages you expect in Google are missing, or show “Crawled, currently not indexed”.

Unexplained drop

Clicks or rankings changed and nobody can say why.

Migration ahead

A migration or redesign is coming and you want it checked first.

Warning overload

Your developers have a long list of warnings and no sense of which ones matter.

Fixes that never ship

Recommendations sit in a document and nothing changes on the site.

No proof it worked

Changes went live and nobody checked what actually happened.

How it works

Five steps take your site from a crawl to a checked result.

Crawl.

I crawl the site with Screaming Frog, then check the pages that matter by hand.

Screaming FrogManual checks

Find.

Robots rules, sitemaps, canonicals, redirects, status codes, site architecture and internal links are checked. Every finding comes with evidence.

Robots rulesSitemapsCanonicalsRedirects

Rank.

Issues are ranked by what they stop search engines from doing, so cosmetic warnings do not crowd out the fixes that matter.

Hand over.

Each fix is written so a developer can act on it. I work with your developers directly, including on modern and headless CMS builds.

Developer-readyHeadless CMS

Re-crawl.

After the changes ship, I crawl again to check what was fixed and what was not.

What gets checked

Six areas decide whether search engines can reach, read and trust your pages.

Crawling

Can search engines reach the pages that matter, and are they told the right things on the way?

Robots rulesSitemapsStatus codes

Indexation

Are the right pages in Google, and the wrong ones kept out?

CanonicalsNoindex tagsDuplicate pages

Site architecture

Is the site easy to move through, with every important page linked from somewhere sensible?

Internal linksRedirectsOrphan pages

Rendering

Do pages load and display in a way search engines can read, including content built with JavaScript?

Page speedJavaScript content

Structured data

Does markup describe what is on the page, so search engines understand it with confidence?

Schema markupMatches the page

Migrations

Before and after a redesign or move, are old addresses mapped to new ones and nothing lost on the way?

URL changesRedirect mapLaunch check

What you receive

Your technical SEO review

Technical SEO

Prioritised issue list

Every issue with the pages affected and the evidence, ranked by what it stops search engines doing.

  • Pages affected, with their URLs
  • What is wrong and the evidence
  • A ranking of what to fix first

Developer-ready fixes

Each fix described so a developer can act on it without a call.

  • The change, described step by step
  • Where on the site it applies
  • How to check it worked

Re-crawl check

A second crawl after the changes ship, to confirm what worked.

  • The same crawl, run again after release
  • What is fixed and what is not
  • Any new issue, flagged

How each finding is written

Every issue on the list carries the same five parts.

IssueWhat is wrong, in plain words
WhereThe pages or sections affected, with their URLs
Why it mattersWhat it stops search engines doing
FixThe change, described step by step
How to checkHow to confirm the change worked after release
What I need from youYour website addressYour goalsAny planned migration or redesign dates

Who this is for

Site owners

You want to know whether search engines can reach and understand your pages.

Teams planning a migration

You want a redesign or move checked before and after launch.

Developers and product teams

You want clear, actionable fixes, not a long list of warnings.

What to expect

A checked result you can follow, and plain talk about what it can and cannot do.

What I commit to

  • Every issue on the list has evidence behind it.
  • Fixes are written so developers can act on them.
  • A re-crawl after the changes ship.

What nobody can promise

  • A ranking, a traffic figure or a date. Search engines decide those.
  • A site that never has another issue. Sites change, which is why the re-crawl is part of the work.

Frequently asked questions

Straight answers on how the work runs and what it covers.

How do you approach technical SEO?

I look at how search engines can explore, access and understand your site. That includes crawling, indexation, site architecture, rendering and structured data. I then prioritise the issues and give clear, practical fixes. Every finding comes with evidence, and the work ends with a re-crawl to confirm what changed.

What is a technical SEO audit?

A technical SEO audit checks whether search engines can reach, read and understand your site. I crawl the site with Screaming Frog, check the pages that matter by hand, and look at robots rules, sitemaps, canonicals, redirects, status codes, site architecture and internal links. You get a prioritised list of what is wrong, the evidence for each issue and the fix.

How long does SEO take to work?

It depends on your site, your competition and how much needs to change, so I do not give a fixed date. Fixes are usually crawled and assessed over weeks, and results tend to build over months rather than days. What I can commit to is a priority order, so the changes most likely to matter happen first, and a re-crawl that shows what changed.

How is this different from an automated audit report?

An automated report lists every warning it can find, usually in the order the tool produces them. A human review checks which issues actually stop search engines doing their job, ranks them by impact and writes each fix so a developer can act on it. Cosmetic warnings stay at the bottom of the list instead of crowding out the fixes that matter.

What is a re-crawl check?

After the changes ship, I crawl the site again with the same settings. It shows what has been fixed, what has not, and whether the release created any new issue. It turns a list of recommendations into a checked result.

Which tools do you use?

Screaming Frog is the main crawler, alongside manual checks of the key pages and your search performance data where it is available. The tools are only a means to the review. The value is in deciding which findings matter and what to do about them.

Do you work with my developers?

Yes. Each fix is written so a developer can act on it, and I work with your developers directly, including on modern and headless CMS builds. I can answer questions while the changes are built and check the result afterwards.

Do you make the changes yourself?

The service delivers the prioritised list and developer-ready fixes, and checks the outcome with a re-crawl. Your developers or site team make the changes, and I work with them as needed.

When should I get a technical SEO audit?

Good moments are before a migration or redesign, after an unexplained drop in clicks or rankings, when pages you expect are missing from Google, or when your developers have a long list of warnings and no sense of which ones matter. It is also worth repeating regularly, because sites change.

Will fixing technical issues improve my rankings?

It removes barriers that stop search engines reaching and understanding your pages, which is a necessary base. It does not guarantee a ranking, a traffic figure or a date, because rankings also depend on content, competition and links. The re-crawl shows what changed on the site, so you can judge the work on evidence.

What do you need from me to start?

Your website address and your goals. If a migration or redesign is planned, the dates help. Access to your search performance data is useful, but the work can begin without it.

AI search

Crawl access and clear pages matter for AI answers too. Read about AI search optimisation (GEO and AEO).

Content strategy

Once the site can be crawled, every keyword needs a page with one clear purpose. Read about SEO content strategy.

Reporting and analytics

After the fixes ship, your search data shows what changed. Read about SEO reporting and analytics.

Work with me on technical SEO

Send your website URL and goals to review crawl health, indexing, rendering and core technical setup.

Last updated 4 November 2026