Ecommerce SEO consulting

Ecommerce SEO helps an online store appear when people search for what it sells. It covers how category, collection and product pages are structured, how search engines crawl and index them, and whether each page matches what shoppers type into a search box. The aim is that every page worth finding can be found.

Online stores have many pages built from templates, products that come and go, and filters that create new addresses. So structure, crawling and duplicate control matter more than on a small site. Category and product pages also answer different searches, so each page type is planned on its own.

Case by case. Some filtered pages answer real searches and deserve to be indexed. Most do not. The options include canonical tags, noindex, robots rules and careful internal linking, and Google advises preventing crawlers from wasting time on endless combinations. The plan says which option fits each filter, and why.

It depends on the product. A page for an item that is only out of stock for a while usually stays, with clear information for shoppers. A page for an item that is gone for good may point to the closest alternative or its category, or show that it no longer exists if nothing fits. I list each case with the reason.

A category page needs one clear focus, built around the main keyword shoppers use for it. That means a title and heading that reflect it, useful text that helps people choose, and clear links to products and to related categories. A thin list of products with no focus is a common gap, and one I look for first.

Where possible, yes. Manufacturer text copied across many stores gives search engines little reason to prefer your page. The plan marks which products to start with, ordered by their importance to the store, so writing time goes where it matters most.

I work with your developers on the platform your store uses, including modern and headless builds. Each fix is described by its outcome, with the platform steps agreed with your team, so it can be built and then checked.

No. Rankings depend on content, competition, links and the shoppers themselves, and nobody outside the search engines can promise a position or a sales figure. What I commit to is a clear, evidence-backed list of what to fix, in priority order, and reporting by page type so you can judge the work.

It depends on your store, your competition and how much needs to change, so I do not give a fixed date. Changes are usually crawled and assessed over weeks, and results tend to build over months rather than days. What I can commit to is a priority order, so the changes most likely to matter happen first.

The service delivers the page-type keyword map, the prioritised issue and opportunity list, and reporting by page type. Your developers or store team make the changes, and I work with them as needed and check the outcome.

Your store address, the platform it runs on and your main categories. Access to your search performance data is useful, because it shows which pages already get seen, but the review can begin without it.