Local SEO consulting

Local SEO helps a business appear when people search for what it offers in or near a place. It covers Google Search and Google Maps, your business profile, listings on other sites and the pages on your website. The aim is that the right people nearby can find you and see accurate details.

Regular SEO is about how a page ranks for a search wherever the person is. Local SEO adds place. Google describes three factors for local results: relevance, distance and prominence. So alongside your website, your business profile, the consistency of your details and your local competitors all matter.

Google names three factors. Relevance is how well a profile matches the search. Distance is how far the business is from the searcher or the place named in the search. Prominence is how well known the business is, including links, reviews and mentions. I can work on relevance and prominence. Distance is set by where the searcher and your business are, so it cannot be changed.

It is the profile that shows your business in Google Search and Maps, with details such as name, address, phone number, opening hours, categories and photos. The owner manages it. I review it for accuracy and completeness and tell you what to change.

Your business details should be written the same way on your website, your listings, directories and social profiles. Different spellings, old addresses or extra numbers confuse people and make it harder for search engines to be sure which details are right. I compare them and list each change, so your team can correct them in one pass.

If you serve several areas or have several locations, a clear page for each usually helps people and search engines. Each page needs real, useful content for that place, not the same text with the town name swapped. The plan says which pages are needed and what each should cover.

Reviews are part of how prominent a business looks, and they help people choose. I advise on asking customers honestly and on replying to reviews. I do not recommend fake reviews, paid reviews or asking only happy customers to review, because these break Google rules and put your profile at risk.

No. Nobody outside Google can. Results vary by searcher, by place and over time. What I commit to is a clear list of what to change, in priority order, and a check afterwards that your details agree.

It depends on your area, your competition and how much needs to change, so I do not give a fixed date. Listing and page changes are usually picked up over weeks, and results tend to build over months rather than days. What I can commit to is a priority order, so the changes most likely to matter happen first.

The service delivers the plan, the list of details to align and the competitor review, written so your team can act on them. Your team or web developer makes the changes, and I am available for questions while the work is done.

Your website address, the areas you serve and your business details as you want them shown. Access to your Google Business Profile and your search data is useful, but the review can begin without it.